Media & Industry News

First Broker Owned Home Loan Brand Launched Retail

Former Loan Market Executive Director John Kolenda has today launched Australia’s first mortgage broker-owned home loan company, 1300HomeLoan.
Aiming to be the market-leading network of Australian mortgage professionals, 1300HomeLoan will give consumers unrivalled access to some of the country’s most successful and trusted mortgage brokers.

“For a potential borrower seeking mortgage guidance and expertise it’s as easy as calling 1300HomeLoan to get connected to the best, accredited broker their area,” Mr Kolenda said.

“For a broker, 1300HomeLoan is a fully-supported, autonomous platform connecting local brokers to local borrowers.”

“We are independent of banks, lenders and aggregator affiliations, while our brokers continue to own their own businesses but have the full backing, reach and considerable national marketing support and budget of 1300HomeLoan,” Mr Kolenda said.

1300HomeLoan is exclusive to selected brokers on a postcode basis and is commencing operations with approximately 200 partners nationally; this is expected to double as appropriate businesses are identified.
Mr Kolenda said a key strategy for 1300HomeLoan was to ensure that all brokers who joined as partners met the highest standards of excellence, professionalism and customer service.

“We are starting with Australia’s best brokers and have been vetting potential mortgage broker partners in the network for more than a year to ensure they have met strict quality standards before today’s public launch.
“Our strict broker standards are in place to ensure that we offer the most qualified and expert advice to our clients and to build on our trusted adviser status,” Mr Kolenda said.

A former national broker of the year, Mr Kolenda was founding partner and Sales Director of X Inc Finance, and later became Executive Director of Loan Market Group.

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